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Geberit

Novicell as a digital sparring partner for the European sanitary giant

About Geberit

For over 150 years, Geberit has established itself as a leading manufacturer of sanitary solutions in the European market. Their product catalog includes everything from toilets and bathroom furniture to installation systems and drainage solutions. Headquartered in Switzerland, Geberit operates in most European countries. Since 2017, Novicell has been Geberit's inbound marketing partner in the Nordic countries: Denmark, Sweden, Norway, Finland, and the Baltics.

Geberit Bundbillede

A close collaboration on both operations and consulting

The partnership between Geberit and Novicell is close-knit, with Novicell often functioning as an external department. For example, Novicell supported Geberit during their transition to Microsoft Dynamics as their marketing automation platform. Geberit Nordic was trained on the platform and guided through the initial setup, laying a strong foundation for maximizing its potential. On a daily basis, Novicell assists Geberit with both operational tasks and strategic consulting, enabling continuous development of digital initiatives and enhancing the customer journey for their core target groups.

Operations

Novicell manages a significant portion of Geberit's email marketing campaigns. Years of close collaboration have created deep insights into Geberit’s business and audiences, ensuring smooth and efficient operations. Novicell is well-acquainted with Geberit's products and events, and ongoing dialogue and regular status meetings ensure all activities are up-to-date, with clear planning for next steps.

Consulting

As digital advisors, Novicell helps Geberit stay current with the latest trends in online marketing and continuously refine their strategy. Acting as a strategic sparring partner, Novicell challenges the status quo and pushes Geberit's efforts forward, covering areas such as audience segmentation and testing new marketing tools. In addition to content production and setting up automation flows, Novicell has also helped Geberit implement tools like Sleeknote for permission collection and build a gated content universe.

Development of a social media dashboard for efficient reporting

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    The need

    Geberit needed a solution to report on campaigns and content across Pinterest, Instagram, Facebook, and LinkedIn for four different brands in seven countries—a process that was previously done manually.

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    Data collection

    Previously, Geberit gathered data from 60-70 different accounts every quarter to create reports. Novicell developed a social media dashboard using Power BI, which now automatically collects relevant data from all platforms and brands.

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    The solution

    Geberit now receives updated reports every night, providing real-time insights into which campaigns are performing well and which may need adjustments. The dashboard also allows them to evaluate content performance in terms of awareness, engagement, or clicks and easily break down data by country, platform, and brand.

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