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Nature Planet

A successful B2B webshop established in just a few months through strong collaboration and the right choice of platform.
See their webshop here

Nature Planet - B2B soft toys for the whole world

Where do the stuffed animals that children come across in stores in zoos, museums, and so on come from? Most likely from Nature Planet, which sells the stuffed animals to attractions all over the world with sustainability in mind – for example, five percent of the revenue from specific items is donated to the NGOs PLAN International and Red Panda Network.

A DynamicWeb Rapido site built in record time

Nature Planet primarily sold products to B2B customers through sales representatives or manual contact. As customers increasingly expect to be able to shop on web platforms, just like when they are private individuals, Nature Planet wanted to meet this demand. Quickly. The desire turned into a project in collaboration with Novicell, which was quickly established and executed - after only 3 months, a webshop was ready, and the first customers could log in and place orders. They chose a standard design in DynamicWeb, which has the advantage of including both CMS, eCommerce, and PIM systems - and it could be set up quickly because the frontend and design did not need to be developed from scratch.

Read more about DynamicWeb

The project has been brilliant. We had quite an ambitious goal for it to be a fast-track solution, and it indeed turned out to be. Our customers are also very satisfied with the solution. It's primarily a tool for them, and they are really pleased with it.

Nikolaj Bramsø
Nikolaj Bramsø
Group IT Business Manager, Nature Planet

Tight control ensured rapid progress

To get a fully integrated B2B webshop up and running in three months, it required a tightly managed project with a focus on ongoing and transparent communication. From Novicell's side, it demanded quick and deep insights into Nature Planet's needs, as well as a constant challenge of requirements and scope. "It has been a real pleasure to collaborate with the talented people at Nature Planet. Through close and effective communication, we have not only succeeded in delivering a great project together but also established a strong ongoing partnership." - Rune Skovbo, Novicell This led to a close relationship that ensured a strong business case for the customer: Less than a year after the launch, the new platform had paid for itself.

One thing I'm immensely pleased with in our collaboration with Novicell is their understanding that as a relatively small and highly entrepreneurial company, we want to be able to move very quickly on certain things. It's necessary. And if the playmates we have can't or won't support us in that, then we can't work together.

 

Nikolaj Bramsø
Nikolaj Bramsø
Group IT Business Manager, Nature Planet