Pressalit

On the road to a lighter Pressalit: B2B commerce solution, design, consolidation of data sources, and shift in communication direction.

Video

The collaboration

Pressalit is a traditional manufacturing company. For over 70 years, the company has provided the world with high-end toilet seats and bathroom solutions from its headquarters in Ry. As one of the leading producers in the market, the demands from the outside world are high – not only for the product but also for the entire experience around it. With a clear vision to ease the user experience in several stages, Pressalit initiated a collaboration with Novicell in escalating digitization.

Projects in the collaboration

B2B commerce solution

A new solution that digitizes the purchasing flow.
Custom Power BI dashboard

Consolidation of data sources into one clear overview.
UX and design

User-centric design that eases navigation and experience.
Concept and communication

New direction for external communication and content.

"When you walk through the doors at Novicell, there's simply a pleasant atmosphere while also getting the sparring and advice you need. In our collaboration with Novicell, we have enjoyed being able to go to the same place for both creative sparring on content and design, as well as getting advice on our development processes."

Line Vittrup, Digital Transformation Specialist

Pressalit

From traditional extranet to convenient commerce solution

Imagine an information-heavy extranet where the number of products with price lists and navigation most of all tempt you to place orders… by phone. In the past—just a few years ago—this was how a typical purchasing process unfolded for a Pressalit customer. Today, the new B2B commerce solution is being rolled out, significantly enhancing that experience. Nowadays, placing an order resembles the steps we're familiar with in the B2C world, with prices, shopping carts, and a checkout flow. Additionally, it serves customers by consolidating purchase history for easier reordering. Intuitive, convenient, and simpler.

Communication and content that modernizes the brand

With data available, the possibilities for understanding customers—and therefore approaching their needs and challenges—are enhanced. But: having the right digital frameworks and insights is one thing, utilizing them to align with that understanding in targeted communication is another. How do we reach our target audiences, and what impression do we leave them with? These considerations were also on Pressalit's agenda in their journey towards a refreshed brand expression. Together, we fine-tuned the brand voice and developed communication concepts to align more closely with the reality of our target audience. Across landing pages and email flows, the communication strategy is now lighter, less formal, and centers on humor and entertainment—much to the delight of the target audiences, Pressalit, and behavioral data.

30 0 %

open rate

35 0 %

click-through rate

35 0 %

of subscribers regularly open newsletters

Escalation of digital transformation – a lighter Pressalit towards new markets

Being a player that is heavy on business but light in expression and processes in up to 16 markets in the coming years has got a flying start. When it comes to scaling, Pressalit today stands with an upgraded and digitized foundation that raises go-to-market above brick-and-mortar and heavy, traditional processes.

Want to know more?

Pressalit

The collaboration

Projects in the collaboration

B2B commerce solution

Custom Power BI dashboard

UX and design

Concept and communication

From traditional extranet to convenient commerce solution

User-centered approach, easier navigation

Communication and content that modernizes the brand

Custom Power BI dashboard enhancing data and lead processes

Escalation of digital transformation – a lighter Pressalit towards new markets

Read more about related topics