Go to content
Hero Image Skechers 4000X2164 (1)

Skechers

Skechers is the world's third-largest footwear brand. All online sales to the Nordic market are handled through a new webshop.

The world's third-largest footwear brand

You probably know them well - the cool sneakers. Skechers is an award-winning global brand that designs and develops lifestyle and performance products in footwear, apparel, and accessories for women, men, and children. Skechers is the world's third-largest footwear brand. Their products are sold through retailers, their own concept stores, and their own webshops.

See their website here
Skechers Shoes (1)

When Skechers decided to invest in a new digital platform in 2021, it was due to the challenges they faced with their existing platform, including maintenance difficulties and various performance issues, such as speed and stability. Additionally, Skechers desired a modernized cloud-based platform that would provide new opportunities for more efficient management of product data and marketing content. By implementing the new Shopify Plus solution, Skechers has also achieved cost savings in operations, as they no longer require external assistance when working on tasks like creating new content blocks and landing pages. Moreover, the previous issues concerning speed and poor performance have been successfully addressed.

Skechers Shoes Maxcushion

The transition to Shopify has made content production easier, more enjoyable, and time-saving for editors. It has been like going from an old Lada to a Tesla, offering a significant upgrade in terms of efficiency and user experience.

Martin Vad Jespersen Headofecommerce
Martin Vad Jespersen
Head of Ecommerce Sportsconnection A/S, Skechers

The conversion rate has increased by 30%

The results have been remarkable. The conversion rate in the shop has increased by 30%, and Skechers has also experienced growth in the average order size (basket size). Additionally, Skechers has observed an increase in organic traffic. However, this growth cannot solely be attributed to the speed of the new platform. As a brand, Skechers has been expanding, and since the launch, they have placed increased focus on SEO and content production.

Read about SEO strategy
30 Procent Skygger

Novicell's extensive experience with integration projects provided reassurance throughout the project

Naturally, the solution includes integrations with Skechers' ERP solution and PIM solution. Today, Skechers benefits from a robust and seamless integration engine. Product updates and inventory synchronizations run in real-time, ensuring efficient and accurate data management.

Skechers Shoe

As it was not just a design project but also an integration project involving ERP and PIM, we needed a partner who had prior experience in such implementations. And here, we have truly been in safe hands. The collaboration with Novicell has been excellent as we have successfully found solutions together.

An agile project process

When we initially started the project, we had a different idea of what we were supposed to do. Novicell has managed to be agile and adaptable when changes occurred in the project. And together, we have found good solutions.

Martin Vad Jespersen Headofecommerce
Martin Vad Jespersen
HEAD OF ECOMMERCE SPORTSCONNECTION A/S, SKECHERS

Shopify Plus

Skechers is built on the Shopify Plus platform. With Shopify Plus, we have access to all the features Shopify offers, and it also allows for scalability as needed. The shop is integrated with the rest of the system landscape, which includes the PIM and ERP systems. This ensures significantly smoother and fewer workflows, as well as complete control over orders, product information, and updated inventory levels. Skechers is experiencing substantial growth both globally and in the Nordic markets, and with the solution from Shopify and Novicell, the company is well-equipped for the future.

Read more about Shopify
Shopify Plus Logo (4)

Middleware solution

Skechers Nordics phases out ERP and integrates new systems with Novicell’s middleware

After being acquired by Skechers US, Skechers Nordics (also known as Sports Connection) needed to integrate with new finance and inventory systems based in the United States. Novicell provided a custom middleware solution that enabled Skechers Nordics to phase out their old NAV ERP system while ensuring a smooth transition with minimal disruption for customers in their Shopify store.

Skechers Sneakers

The challenge of phasing out ERP while managing orders and inventory logistics

Skechers Nordics previously used their NAV ERP system to manage orders and integrate with inventory logistics. They were already using Novicell’s product and order connectors to integrate Shopify with their PIM and ERP systems, which eased the transition. Following the acquisition, they needed to switch to new finance and inventory systems based in the US. The challenge was to manage this transition while processing existing orders in the NAV ERP system and handling new orders in the new systems. Additionally, they needed a solution to streamline order management, inventory fulfillment, product data, and stock synchronization, ensuring minimal impact on their existing online Shopify store.

Skechers Tøj

Key features of the solution

  • a phone and a setting circle  icon

    Product integration from Plytex PIM to Shopify

    Novicell’s product connector for Shopify ensured seamless integration of product data from Plytex PIM to Shopify, helping Skechers Nordics maintain accurate and consistent product information across multiple stores.

  • a magnifying glass diving into three sections icon

    Inventory synchronization via Service Bus

    Inventory updates are synchronized using a service bus, enabling efficient communication between Shopify stores and inventory systems. This prevents overselling by updating stock levels across stores in near real-time.

  • a folder with a bag icon

    Order management and inventory integration

    The middleware layer allows sales orders from Shopify to be sent to the warehouse for pick list creation, ensuring a smooth integration with inventory logistics despite backend system changes.

  • a folder with a setting circle icon

    Synchronization of order processing to Shopify

    Order processing from the warehouse is synchronized to Shopify, keeping orders updated with accurate tracking information, allowing customers to follow their orders.

  • pen and paper icon

    Synchronization of invoices and credit notes

    The middleware layer synchronizes invoices and credit notes with the new US-based finance system, automating financial processes and reducing manual input while ensuring compliance with the new operational structure.

A flexible middleware layer for gradual ERP phase-out

A middleware layer was implemented in Microsoft Azure to connect Skechers Nordics’ existing product and order connectors to the new finance and inventory systems.

Skechers Nordics was already using Novicell’s connectors to integrate Shopify with their other systems, making the transition smoother and more efficient. The middleware layer enabled a gradual phase-out of the old NAV ERP system, with existing orders still processed in NAV while new orders were managed by the new systems.

Solution architecture

  • a logic map and a pen icon

    Modular, composite architecture

    The middleware layer is built with a modular architecture using Novicell’s Shopify connectors as the foundation. This layer allows for the easy addition of future systems, ensuring that Skechers Nordics can continue integrating new business processes and systems as needed.

  • speedmeter icon

    Service Bus for real-time data processing

    The architecture uses a service bus to handle large data volumes and real-time updates, allowing the system to process product, order, and inventory data efficiently and ensure minimal delays in synchronization across platforms.

  • chart icon

    Event-driven design

    The middleware solution is based on an event-driven architecture, allowing it to respond to real-time events such as sales orders, inventory updates, and stock alerts. This ensures stock levels are updated in near real-time, reducing the risk of overselling and ensuring smooth operations across multiple Shopify stores.

  • Globe icon

    Scalability and flexibility

    The solution is designed to scale with business needs, accommodating future growth in product lines, new regional markets, and additional system integrations.

A future-proof integration for continued growth

The solution has ensured that order management, product data, inventory synchronization, order tracking, and financial operations are fully integrated with their new systems without compromising customer experience or disrupting daily operations.

Additionally, the composite architecture allows Skechers Nordics to integrate additional systems, ensuring long-term scalability and flexibility.

If your company is seeking an adaptable integration solution during a transition or acquisition, Novicell’s middleware platforms offer a seamless and scalable way to phase out old systems and integrate new ones.