Summerbird
Accelerating online visibility
Our expert digital specialists worked to maintain even marketing exposure for Summerbird outside of the peak holiday season. We proposed that holidays can also be conceived in a broad sense, in the same way that 'summer' is popular for ice cream sales. Summerbird's presence at Heartland Festival therefore formed the basis of their online advertising, keeping their brand relevant outside of the traditional holiday season.
The collaboration included
Improving online visibility
Online advertising aimed to create more visibility on digital channels
User research
Through smart use of data, we established target groups that were exposed to Summerbird’s products in all seasons
PPC advertising
Strategic and focused PPC work across various digital channels
"When we launched our new online shop in autumn, we wanted to make sure that it was the sales success we had planned for. In this connection, it was quite natural for us to look towards Novicell to find a strategic partner. We have not previously worked very much on Summerbird’s online presence, but we can already see the results."