Tytex

Tytex aims for ambitious growth targets by leveraging their full digital potential.

Hubspot

Novicell has recently implemented HubSpot as Tytex's primary CRM system with the aim of creating a more cohesive solution for the company's sales and marketing activities. The implementation of HubSpot Sales is expected to provide Tytex's sales team with an enhanced data foundation throughout the sales process, strengthening their decision-making and efficiency. The marketing component of HubSpot will serve as a powerful tool to target and personalize their upcoming marketing campaigns. Thus, HubSpot will function as an integrated platform for managing customer data and interactions, which is expected to improve both their internal processes and service. Additionally, the enhanced customer data will enable Tytex to achieve better reporting, providing deeper insights and better control over their activities.

Tytex tech stack

Hyvä

The front end of the solution was developed using tools from Finnish Hyvä. Hyvä offers a state-of-the-art theme for Magento that is easy to customize and allows for fast response times. The design is based on Hyvä components, which ensure sleek elements that can be easily pulled from their catalog and implemented on the site.

Read more about Hyvä
Algolia

Tytex has chosen Algolia as the search engine for their site. Algolia is a market-leading SaaS-based search and filtering solution, known for delivering excellent search experiences in terms of both results and speed. Through our integration between Magento and Algolia, we can offer state-of-the-art search functionality even for smaller catalogs like Tytex's.

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Builder.io

As a new approach, we've decided to separate the CMS functionality from Magento and allow editors to work in Builder.io. This means that products, categories, and landing pages can be edited in the external CMS, which then pushes the raw content into Magento, where it is displayed to the user. This solution opens up entirely new possibilities for creating exciting and dynamic content, which previously required many development hours.

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From the very first meeting, Novicell has been an invaluable sparring and collaboration partner for us. This partnership has led us to make the right choices in terms of technology, which are crucial for Tytex’s digital success and future achievements — both in sales and marketing. We successfully completed a major website project with a very tight deadline thanks to the dedication, integrity, and professionalism of the entire team. Now, I look forward to growing Tytex’s business together, building on our new and strong digital foundation.

Tine Arhøj

CMO, Tytex

The first step toward self-service

At first glance, Tytex.com might appear to be just a corporate site with language variations, but a closer look reveals advanced CRM capabilities, product presentations, and a media bank. In the future, there’s potential to take it a step further by adding an eCommerce solution that would offer customers true self-service. The heart of the solution is Magento, chosen for its stability and exceptional adaptability, making it ideal for a company with an exciting digital journey ahead.

Tytex

New corporate website with product catalog, media bank, and lead capture.

Hubspot

Tytex tech stack

Hyvä

Algolia

Builder.io

The first step toward self-service

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