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CDP

Gathering data for a 360-degree customer understanding

Why should you consider a CDP?

A customer data platform (CDP) gathers all your customer data from various online and offline data sources into one place across, for instance, social media, marketing and sales systems, service and order systems, etc. Data is matched and merged for each customer to ensure a 'single customer view.' A CDP can help you effectively face the future, as time spent on manual administration and aggregation of customer data is significantly reduced. A CDP is most commonly used together with marketing automation and CRM platforms. Since customer data matching happens in real time, it can be leveraged to efficiently activate data and improve customer experience through personalized marketing. The advantages of a 'single customer view' include achieving accurate and consistent data about your customers, which you can use to segment them and develop relevant, personalized, and engaging marketing campaigns.

How can a CDP platform create value for you?

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    Ensure a comprehensive understanding of your customers

    A CDP allows you to consolidate all customer data in one central location. This eliminates the need to search for and integrate data from different sources, saving time and resources. The centralized approach also makes it easier to maintain data quality and ensure that all your departments have access to the same information.

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    Create a better and more personalized customer experience

    With access to a comprehensive customer database, your company can create more personalized and targeted customer experiences. A CDP enables you to analyze data to identify patterns, preferences, and behaviors, allowing you to deliver tailored offers, recommendations, and communication that align with each customer's needs and interests.

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    Activate your customer data in real time

    A CDP enables real-time data processing, allowing you to respond quickly to customer interactions and behavior. This enables you to deliver more relevant and immediate marketing messages, improve the customer support experience, and tailor products or services to current needs.

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    Avoid data silos

    A CDP breaks down silos between different departments and functions by providing everyone access to the same up-to-date customer data. This promotes collaboration and coordination across marketing, sales, customer service, and other business units. By working from the same data, teams can better understand customer behavior and make informed decisions to improve the overall customer experience.

What can we help with?

Consulting

  • We offer advice on choosing the right CDP and marketing automation platform that matches your needs.

Analysis

  • Analyzing current data to determine quality and any need for adjustment before a CDP implementation.

Implementation

  • Implementing and setting up a CDP platform for optimized data management and analysis.

Integrations

  • Setting up data integrations from desired data sources to the CDP.

Data mapping

  • Ensuring the correct data relationships through data mapping from incoming data to CDP data points.

Health check

  • Health checks and upgrades of existing CDP platforms.

Sparring

  • Continuous sparring around the setup and development of the CDP solution.

 

Enhance your data-driven efforts with integrated CDP solutions

Choosing to implement the right Customer Data Platform (CDP) is essential for companies looking to consolidate and activate customer data across all touchpoints. With Novicell's expertise in CDP, we offer advice and tailored solutions that not only match but also evolve with your needs. From initial needs analysis to platform selection, implementation, and integration with existing systems, we ensure you get the most out of your CDP investment. Our goal is to optimize your marketing efforts and create a more personalized customer experience by effectively leveraging your data.

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    Needs analysis

    We dive into your current setup and needs to uncover how a CDP can improve the management and activation of your customer data.

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    Platform selection

    We provide technology-agnostic advice in selecting the CDP platform that best supports your goals and growth.

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    Implementation & integration

    We offer specialized support for implementing and integrating CDP, ensuring a tailored and efficient solution.

Needs analysis

We conduct a thorough review of your current setup and needs, identifying the use cases where a CDP can assist you with managing and activating customer data. This is essential for optimizing your marketing efforts and delivering an improved and more personalized customer experience.

CDP platform selection

We can help you select the right CDP platform for your business. At Novicell, we have extensive experience guiding our clients in choosing the right CDP platform, where you can continuously develop your setup and the system can grow with your ambitions. We always recommend platforms objectively based on your needs and preferences for user interface, management, and costs.

Implementation & integration

We are ready to assist you with the implementation of a CDP platform and offer in-depth consulting. We deliver a tailored solution that fits your specific needs, ensuring seamless integration between the CDP and your existing systems. With our expertise and experience, you can be sure to get the most out of your CDP investment, and we will support a transition to the new platform that is as smooth as possible.