Marketing automation

Optimize your efforts and strengthen the customer journey

Why work with marketing automation?

With marketing automation, you can communicate personally and relevantly with your customers and leads—at scale. This way, you can guide the customer through complex purchasing processes and support long-term customer relationships. Marketing automation is relevant for B2B sales or subscription services, where the supplier and the collaboration itself are as important as the product. But it’s also valuable for marketers working with B2C or commerce, where you can increase the bottom line through, for example, abandoned basket campaigns, re-purchase flows, and related product messages.

With marketing automation, you can...

Design the customer journey and touchpoints

Automatically send content in the decision-making process and support the customer at critical points in the journey by delivering the right content at the right time.
Automatically collect behavioral data

Establish qualified criteria for lead activities to define when the lead is ready for a sales dialogue or other processing. Reduce manual processes and increase efficiency.
Build strategic lead scoring

Establish qualified criteria for lead activities to define when the lead is ready for a sales dialogue or other processing. Reduce manual processes and increase efficiency.
Build a journey across channels

Marketing automation is no longer just about email, but also about reaching consumers with a series of messages across platforms. For example, if a customer doesn’t respond to your email, follow up automatically with a similar message on Facebook.

Reap the benefits with automated efforts

Increased customer engagement

By automating communication processes, companies can deliver targeted and relevant messages to potential customers at the right time in the buying journey. This increases the likelihood of attracting and maintaining customer interest.
Optimized insight and analysis

Marketing automation platforms offer advanced reporting and analysis features that provide insight into performance, ROI, and marketing campaign effectiveness. This insight can be used to continually optimize and improve strategies.
Integration with the sales process

By integrating marketing automation with CRM systems, companies can achieve a more seamless transition between marketing and sales processes. This ensures a cohesive and efficient effort to attract, convert, and retain customers.

Which marketing automation system should you choose?

The right marketing automation system allows you to streamline and optimize your marketing and sales efforts. But navigating these systems can be tricky—and costly if you choose the wrong one.

At Novicell, we have many years of experience guiding our customers in choosing the best marketing automation and CRM system, where you can continuously develop your setup and the system can grow with your ambitions. We are certified experts in various systems and always recommend systems objectively based on your needs and preferences for user interface, management, and costs.