Two professionals analyse data on a laptop screen showing charts and graphs during a workplace meeting.

Google Analytics

Business online starts with data, and for many people Google Analytics is the core of data for their website or app.

What is Google Analytics?

Google Analytics has been a product since 2005, when Google acquired Urchin, and it has evolved into the most popular web analytics product in the world. Google Analytics is a valuable tool almost no matter what you do in online marketing and the web. Be it content marketing, ecommerce, conversion optimisation, web development, advertising or something else entirely. All online marketing can and should be measured, and with Google Analytics you can get help to keep track of your data. In Analytics, you can for example obtain information about how many users visit your website, where they come from and how long they stay on the site.

Some of the reasons for the popularity of Google Analytics

It is free

There is, however, a premium model called 360, but it is only relevant for a fraction of websites.
Simple implementation

It only requires one script to be inserted across the site.
Useful data

There is tons of useful data to delve into
There are great synergy effects with other Google products

Such as Google Ads, Doubleclick, Adsense, Search Console, Google Optimize etc.

With an Analytics account you get:

Overall statistics

You get an overview of the overall statistics on your website
Set up campaigns

Set up campaigns It is easy to see the results and objectives of your set up campaigns
Visitors

Live update on visitors, both on your desktop and mobile
Website speed

Website speed Statistics on your website’s performance
Segmentation

Accurate segmentation of your visitors
Conversions

Summary of your conversions

At the same time, you will get answers to:

Where?

Where do the visitors to your site come from?
Which?

Which pages attract the visitors?
Where do they disappear

Where do the visitors disappear to again?
Companies?

Which companies visit your website?
Convert?

How do visitors convert?

This ensures both an insight into typical pitfalls regarding the collection and understanding of new and more advanced features, which means that business decisions can be made on a far more qualified basis. As Google Analytics can in many cases seem overwhelming for customers, we therefore also often offer to supplement Google Analytics by extracting the most important data into dashboards and data visualisation tools, such as Data Studio, Klipfolio, Geckoboard or PowerBI. In this way, the individual customer receives the data that has value for his/her business visualised – without too much interference. We also offer courses where customers are taught how to extract valuable data from Google Analytics themselves.

Why choose Novicell?

Google Analytics

Optimal setup of Google Analytics - check current installation or optimal setup of a new one
Introduction

Introduction to the tool
Filters

Setting up filters
Web statistics

Web statistics that support business goals
Customised reports

Option of customised reports
Company leads

Option of attracting company leads