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  4. Google Tag Manager

Google Tag Manager

An effective tracking tool for impact measurement.

What is Google Tag Manager?

Google Tag Manager (GTM) is an effective tracking tool for impact measurement. It allows you to set up tracking on your most important measurement points - for example subscriptions, shares, video starts and purchases - so you can keep an eye on whether you are reaching the goals for your online channel. The very precise data that you collect on your visitors' behaviour using 'tags' is displayed in a clear way in Google Analytics. It has thus never been easier to form an overview of your online channel's performance - and work with a structured KPI setup.

What you can use the tool for

With Tag Manager, you have the opportunity to measure the impact of a number of functions on your website or webshop by measuring the user's behaviour. When a user's behaviour is registered and given a tag/predicate, rules are set up in the form of 'triggers'. They determine when a tag is triggered and send the data to your Google Analytics account.

With Tag Manager you have, among other things, options for:

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    Ecommerce tracking

    Setting up ecommerce tracking

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    scroll

    Following scrolls on a page

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    Mailto

    Measuring 'click to mailto' links

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    Images

    Measuring clicks on images

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    Gallery/slider

    Measuring clicks on the gallery/slider

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    Forms

    Measuring the use of forms

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    Remarketing

    Setting up AdWords Remarketing

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    3rd party tools

    Setting up 'send data to 3rd party’ tools

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    Outbound link

    Measuring outbound link clicks

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    Social icons

    Measuring clicks on social icons

Clear control panel

Another advantage of Google Tag Manager is the very clear control panel, which means that practically everyone - even those without coding skills - can work with Tag Manager. This means that you can save both time and money with your developer and instead allocate resources to prepare even better campaigns and increase your business exposure.

Selected companies we have helped with digital marketing

Read about some of the results here

DESIGNA

Consolidation of all digital marketing activities increases brand value and sales performance

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Ege Carpets

New corporate website designed to inspire action

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Skagenfood

New Frontend and Increased Focus on Meal Boxes Resulted in Increased Traffic and Revenue for Skagenfood. Read the full case study here.

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Korea Tourism Organisation

YouTube and programmatic video advertising campaign

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BIMM

Increasing brand awareness through online advertising and remarketing

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MaiLi

New website focused on engaging user experiences and targeted user interfaces.

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Pilgrim online marketing

Scalable E-Commerce platform

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Summerbird

Strategic digital marketing focused on PPC advertising

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Excedo

Building online visibility around the world

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Proshop

Advanced online advertising - Google Shopping and dynamic marketing

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