Digital channel strategy

Developments in digital technology and marketing create prohibitive expectations from customers for performance from your digital channels. This applies regardless of whether you are addressing B2C or B2B customers.

A structured methodological apparatus elevates your business

We use the methodology to strengthen your business's channel strategy by answering the following questions, which aim to create an overview of the best channel strategy.

Challenges and opportunities

Where are the challenges and opportunities, and where is there untapped potential in the market that you can exploit to grow your business?

Ambition

What is the ambition, what strategic focus and concrete initiatives are needed to realise the potential?

Interaction between the channels

What is required in terms of resources, technology and interaction between the channels if you are to succeed?

KPIs

What does it cost to implement, what is the financial return, and which KPIs should the impact be measured against?

Selected companies we have helped with digital strategy

Read some of the solutions here

Spaldings & Central Spares

New DynamicWeb solution and improved UX

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Korea Tourism Organisation

YouTube and programmatic video advertising campaign

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Frie Funktionærer

Optimisation of online advertising and SEO improved the online traffic significantly

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Webapoteket.dk

Marketing initiatives, product data management and microservice architecture.

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ID® IDENTITY

Since 2021, Novicell has been helping ID® Identity grow their brand awareness, traffic, and revenue through digital marketing, media buying, and advertising on Google, Meta, and LinkedIn

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Krifa

Increased digital awareness

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Concert Hall of Aarhus

Focused marketing effort that generates bookings.

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The Aarhus Region

Digital initiatives are aimed at contributing to the development of tourism in East Jutland.

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