Digital Roadmap
We help you achieve your business goals and ambitions by building a digital roadmap with concrete initiatives that fit your business strategy.
Whitepaper 'Your future digital roadmap should be agile and profitable'
In this whitepaper you can learn about how to prioritise and execute digital projects that align with your company's strategic objectives.
We emphasise the importance of integrating great customer experience, channels, tech stack, efficiency, and data into your digital roadmap. The right digital roadmap will enable you to navigate successfully in a volatile, fast-paced, and unpredictable reality.
You can download the whitepaper "Your future digital roadmap should be agile and profitable" here. The whitepaper is intended for decision-makers in sales, marketing, e-commerce, and IT.
Why do you need a roadmap?
What will be the results?
Example of a digital roadmap process
What is the strategy?
We must be introduced to vision and goals. What is your strategy? Where does it take place (Markets and channels)? How do you win (Marketing channels, CDP, sales platforms, omni-channel)?High performance (sellers, margin, customer satisfaction)? What initiatives are you considering to be able to grow in the future?
The current situation
We must be introduced to your current issues. What does the current system landscape look like? What does the organisation look like? What are the biggest pain points you have right now (Complexities, capabilities, bottlenecks)?
Sales and marketing performance review
• Review of your existing performance. • Baseline review of your sales and marketing performance • Identification of areas and initiatives that can be improved and thus provide both long- and short-term growth • Recommendation of operational initiatives
The future tech landscape
• Recommendation for future setup. • What systems are needed to ensure continued growth? • What will the IT architecture look like in the future? • What are the recommended platforms? • What will the recommended system landscape cost? • What systems are required to ensure continued growth?
Digital roadmap (initiatives)
• A plan for how you reach your goals in manageable steps. • Which projects must be initiated and what does it require? • What does the recommended plan for the transition look like? • What does the critical path look like? • When are you going to do what?
Setup for success
• How are you set up for success? • How to navigate the digital roadmap and how to set your team up for success • What capabilities does the future platform require? • Which competences should be kept inhouse and which should be outsourced?
The output of the process
Read about some of the solutions here
Read more about related topics
Have a no-obligation chat with Novicell about your digital strategy
Consulting in digital business strategy
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