Pharma
Health and digitalisation - two inextricably linked words. The potential is enormous. Pharma constitutes a subset of the untapped digital potential. The Pharma industry is broadly categorised into over-the-counter drugs and prescription drugs with 15% and 85% of global sales respectively. The pharmaceutical industry is an industry with low visibility on online channels. Many pharma companies have traditionally conducted business via classic B2B sales channels, where distributors and sales agents have played the vital role in the sales process. However, digitalisation offers new opportunities to reach end customers with business models based on Direct-To-Consumer (D2C) solutions and sales of over-the-counter medicines online.
Important digital trends in the pharma industry
Novicell offers a range of services and solutions
With the new website, we’re able to showcase how our facial aesthetics treatments work and highlight our partner physicians. We also have an effective CMS supporting all our regional teams’ needs and providing a much more user-friendly experience. Most importantly, our digital business model has turned into a true business driver.